Write long and comprehensive articles in SEO

According to a 2020 Backlink study, content that ranks in the top 10 of Google results contains 1,447 words, on average. However, according to an infographic by Schedule, the best blog posts are around 2,500 words.

These figures are easily explained: long content is often detailed and illustrated with concrete examples. Moreover, it has many keywords, which helps search engine robots with indexing.

In addition, visitors will stay longer on it. However, the time spent on a page count as a ranking factor! If Internet users stay there for several minutes, Google will judge your article's relevance and move it up in the results.

Add visuals to your SEO blog.

Search engines love visuals. In addition, these have the potential for your SEO! Images and videos appear on the search engine results page. Google even offers a section dedicated to image searches.

In your articles, remember to add visual elements to ventilate the text and convey additional information.

Photos, graphs, infographics, tables, diagrams… These elements improve the article's readability while offering you new Cheap SEO Packages opportunities. Indeed, the titles, the alt tag, the alternative text and the description are all places to place your keywords to optimize your natural referencing.

Customize your URLs

Your URL structure is an important ranking factor. Avoid automatically generated URLs that are not always optimized. Instead, include your main keyword so that Google robots index your pages on relevant queries.

You can create directories by subject, in which you will compile your 7 to 10 articles. This allows you to add a common (and primary) keyword to your URLs.

For example, add a subdirectory if you have a food blog and want to write posts about dietary diversity. Your blog posts will have a URL constructed as follows:

Yourdomainname.fr/diversification-alimentary/word-cle-de-article

Conclusion

As you will have understood, creating a blog has become almost essential in an SEO strategy and has a commercial and marketing dimension.

Improving SEO, strengthening the relationship with customers and conveying a positive brand image are all things the corporate blog can do.

Also, natural referencing is a long-term job. If you are rigorous and regularly feed your blog with quality content, you will see the benefits on your site traffic in the following months. Patience!

You can opt for a turnkey content strategy to make it easier for you. Redacteur.com offers packs to help you implement your content strategy. An SEO expert finds content ideas from a semantic audit to generate traffic on your site. Professional writers write content optimized for natural referencing and ready to be integrated and formatted in HTML.

Do not wait any longer to become visible on search engines.